The Complete Guide to Keratin Treatments: What to Expect

A keratin treatment is a professional smoothing service that coats and penetrates the hair shaft with a keratin-based formula, sealed in with heat, to reduce frizz and make hair dramatically easier to dry and style. It is not a relaxer and it is not permanent straightening, and confusing it with either is the source of most disappointment.

What it does and does not do

What it does: reduces frizz substantially, cuts blow dry time, adds shine, and loosens curl to a degree that varies with your hair and the system used. Many clients find their morning routine drops from thirty minutes to ten.

What it does not do: it does not permanently straighten your hair, it does not repair structural damage, and it does not replace haircuts or moisture. It changes how your hair behaves. It does not change what your hair is.

If your hair is breaking, a smoothing treatment will make it feel sleeker while it continues to break. That is a real risk and it is why the consultation matters.

Keratin Complex and Brazilian Blowout

We offer both, and they suit different people. Both start from $350.

Brazilian Blowout takes about two hours. It is the more flexible of the two: the treatment is applied, sealed with a flat iron, and you can wash and style your hair the same day. It tends to preserve more of your natural movement, which suits clients who want frizz gone but do not want their curl pattern erased.

Keratin Complex Treatment takes about an hour of application time. It generally penetrates deeper and delivers a longer-lasting, smoother result, with a correspondingly greater reduction in curl.

Which is right depends on how much of your texture you want to keep. Your stylist will ask that question directly, and the honest answer matters more than the brand name.

How long does it last

Typically three to five months. Where you fall in that range depends on four things.

How often you wash. Every wash is a small withdrawal. Clients who wash twice a week hold results considerably longer than daily washers.

What you wash with. Sulfates strip the treatment. A sulfate-free cleanser is not an upsell, it is the single biggest factor in longevity, and using a supermarket clarifying shampoo will cut months off the result.

Water exposure. Chlorine and salt water both shorten it. Regular swimmers should expect the lower end of the range.

Your hair type. Coarser, more resistant hair often holds a smoothing treatment longer than fine hair does.

The result fades rather than dropping off a cliff. You will notice frizz creeping back gradually, which makes it easy to book the next appointment before you are unhappy.

The first seventy two hours

This varies by system, so follow what your stylist tells you rather than what you read online. With some formulas you wait before the first wash; with a Brazilian Blowout you generally do not. Where a wait applies, avoid clips, ties, and tucking hair behind your ears, because creases set during that window can persist.

Your stylist will give you the specific instructions for the system used on your hair, and following them is the difference between four months and two.